Future operating outcomes of the retreat Which Technique Sony - Sony, gadgets, home appliances.

Founded 60 years in the past, Sony with its progressive and high qualityElectronic Products powers on the globe, but in analog age on the digital age transformation approach, no opportunity, losing terrain operating results and maintained losses. The good announcement is, Sony recently released 4 . quarter earnings in fiscal 2005 (ended prior to end of 2006, about three quarter) report shows your loss, while still enduring, but Br av ia washboard TV The hot, along with substantial growth in economic sector performance, in that fourth quarter loss in comparison with previously expected. Sony expects TV business are going to be profitable in fiscal 2006. In comparison with a loss of past years, Sony seems to be out of your quagmire of a reduction. Sony's " beautiful mistake" " Net age, the hardware will forfeit its usual value. TELEVISION SET screen is bright and also beautiful or resolution, have been insignificant, it is important the fact that content and who produced it, and whoever controls this article distribution network. " If your Sony into the reddish mud, in competition through South Korean companies sacrificing ground, when I try to remember this conversation in 1998, Idei surely too late to repent. Idei's decision is just not without reason: on normally the one hand, the growing electronic products industry competitors, leading to help you electronic products (hardware), minimal profits, and too lots of similar products, it is difficult to jump out; the other hand, the popularity in the Internet is the dissemination in information fast: Music, videos, games and other enjoyment business was easy plus rapid communication. Idei hopes to regulate dissemination of content to get down the content network. Sony industrial strategy proposed road to attain the perfect think, should be in digital camera hardware and content belonging to the two fields have the bonus. Idei's " Sony recycling" is just not the adjustment of organizational techniques, but the new targeted Feature Recycling, that is, experience through the hardware provider into this provider, meaning that Sony products are going to be entertainment, electronics, and emotive integration. Sony's results in operations from view, Sony's strategy works more like a concept, not an excellent economic project, content is king strategy Sony will be the most avant-garde company guilty in the " beautiful mistake. " Might be said that precisely due to the fact Idei despise the " TV", the fast growth in recent times. Sony reflection Sony started to reflect on the ultimate kind of " Innovation 60. " The strategy should be to re-structure to ease this operation of resources, and reform the structure in the operating cost of the earliest e-business solution so as to restructure the core company structure imbalances and competition problems. Reform Youyi entertainment along with financial restructuring to address the reason for the imbalance of the actual core business; restructuring plan will be the development of e-business Semiconductor Technology-focused to compliment the household electronic items and mobile electronic items; restructuring plan entertainment in addition to financial services focus is to integrate various entertainment channels and selling non-core businesses; the company build a new financial regulate financial and investment organizations, operating independently subordinate's everyday life, general insurance and business banking business, part of the financial nature of your business is more willing to separate listing. " Invention 60" is an important task may be to reduce fixed costs to extend profit margins, people within this program, including layoffs. Ever since then the new CEO involving Sony Howard? Stringer's tactic adjustments, Sony mainly made this matters: First, layoffs. For you to November 2005, Sony manufacturing facility in Wales, the first laid off 650 people. Second, renewed emphasis on research and development, boost product compatibility. Third, for you to expand LCD Monitor Development capacity, to recover money in the electronics market. Last, the re-adjustment of Sony's subject matter business and e-business. 6th, the financial company with new changes and treatment. Review and analysis with strategic change Sony's journey and context, we examine today is just not difficult to Sony's cash flow report: the fourth coint of fiscal 2005, Sony Electronic devices sector (mainly production with flat-panel TVs, mobile phones and chips) operating decrease of 919 billion yen, 12 months earlier to 100. 5 million yen operating loss; game segment operating decrease of 61. 4 billion yen, operating profit recently was 1. 5 million yen; film entertainment phase operating profit of 35. 2 billion yen, operating profit recently 13. 7 billion yen; insurance plan, banking and other economic services segment operating gain of 79. 3 million yen, operating profit recently was 16. 3 million yen. Can be said that Sony could get better than the marketplace expected, mainly because of your financial situation of Bravia flat-panel television plus the financial sector, which get lucky and change these two industries is definitely the Sony " Innovation 60" plus the new CEO Howard? Stringer reform and renewal of final results. According to Howard? Stringer's concepts: e-business should be that core of Sony's entertainment is actually a Sony film growth with the business, and game products as factors inside product life cycle encounters many uncertainties. Sony's financial business must be growing Engine.